Diageo’s Baileys Colada – Product Launch | Beverage Industry News

Diageo‘s Baileys Colada – Product Launch

Diageo’s Baileys Colada is available for a limited time in the US

Category – Cream liqueur, 17% abv

Available – From this month

Location – The US, available nation-wide

Price – SRP of US$24.99 per 75cl bottle

Diageo has released a Baileys with the flavour of a pina colada cocktail.

Baileys Colada is a blend of the Irish cream liqueur with coconut and pineapple flavours. The launch is a limited-time release, although Diageo did not provide details on how long the flavour will be available for.

To support the launch, Diageo has partnered with TV personality La La Anthony to create a Baileys Colada serve called ‘Baileys Co-La La’. A customised Baileys Colada portable blender has also been developed…

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