Diageo‘s Baileys Colada – Product Launch
Category – Cream liqueur, 17% abv
Available – From this month
Location – The US, available nation-wide
Price – SRP of US$24.99 per 75cl bottle
Diageo has released a Baileys with the flavour of a pina colada cocktail.
Baileys Colada is a blend of the Irish cream liqueur with coconut and pineapple flavours. The launch is a limited-time release, although Diageo did not provide details on how long the flavour will be available for.
To support the launch, Diageo has partnered with TV personality La La Anthony to create a Baileys Colada serve called ‘Baileys Co-La La’. A customised Baileys Colada portable blender has also been developed…